Now, the European Union has announced that it will pursue the main component of Web 3.0, the Internet of Things (IoT).
According to Viviane Reding, Commissioner for Information Society and Media for the EU, “The Internet of the future will radically change our society.” Ultimately, the EU is aiming to “lead the way” in the transformation to Web 3.0.
Reporting on the European Union’s pursuit of the IoT, iBLS reports,
“New technology applications will need ubiquitous Internet coverage. The Internet of Things means that wireless interaction between machines, vehicles, appliances, sensors and many other devices will take place using the Internet. It already makes electronic travel cards possible, and will allow mobile devices to exchange information to pay for things or get information from billboards (or streetlights).”
South Korea is at the forefront in implementing ubiquitous technology and the Internet of Things. An entire city, New Songdo, is being built in South Korea that fully utilizes the technology. Ubiquitous computing proponents in the United States admit that while a large portion of the technology is being developed in the U.S., it is being tested in South Korea where there are less traditional, ethical and social blockades to prevent its acceptance and use. As the New York Times reports
“Much of this technology was developed in U.S. research labs, but there are fewer social and regulatory obstacles to implementing them in Korea,” said Mr. Townsend [a research director at the Institute for the Future in Palo Alto, California], who consulted on Seoul’s own U-city plan, known as Digital Media City. ‘There is an historical expectation of less privacy. Korea is willing to put off the hard questions to take the early lead and set standards.’”
An April 2008 report from the National Intelligence Council discussed the Internet of Things and its possible implications.